Hawley and Lambert welcome NORTHWAVE shoes to their product portfolios
Lexington, South Carolina and Lévis, Quebec, July 17, 2013 – Lambert and Hawley, announced today the welcome addition of Northwave shoes to their product portfolios. Both companies will start distributing the 2014 shoe line-up starting September 1, 2013.
Founded in 1993 in Italy, Northwave offers a complete range of cycling products: shoes, clothing, helmets and sunglasses. On the shoes side, it offers a wide range of models, from pro tour team edition carbon road shoes with carbon sole to recreational hiker multipurpose shoes.
Passionate about cycling, Northwave is truly synonymous with top quality and full range of products that constantly evolves and improves. Engineered and tested in Italy, Northwave products are known and appreciated all around the world, and are currently distributed in 45 countries in Europe, North and South America, Asia, Africa and Australia. Northwave products are an example of Italian design excellence and are tested by the best riders worldwide. In fact, Northwave has always carried tight collaborations with top professional riders and teams to develop its high-performance products. These collaborations have included such greats as Mario Cipollini, Paola Pezzo, Tom Boonen, Cadel Evans, Philippe Gilbert, Team Leopard Trek, RadioShack-Nissan-Trek, Josè Hermida, Gunn Rita Dale, Team Vacansoleil, Team Colombia Coldeportes along with several riders from Team Greenedge.
Nicola Agostinetto, Sales and Marketing Manager at Northwave, said, “We are really excited to start this new partnership with Lambert and Hawley, North America premier product distributors for the bicycle industry. Northwave is experiencing a special momentum in the cycling industry worldwide, and this new partnership will finally ignite the success in such strategic market. Lambert and Hawley will carry the complete range of Northwave shoes, and we look forward to growing our business in both Canada and US with them.”
“Shoes are an interesting category. We’ve been holding out for a partnership with the right brand, and we’re excited because Northwave is one of the world's leading manufacturers of cycling shoes,” says André Trudeau, Product Director at Lambert. He adds, “The addition of Northwave really rounds out our apparel and accessory offering for our IBD partners.”
“Northwave is one of the highest regarded and best made shoes in the world. Professionals, enthusiasts, and recreational riders have loved the comfort and modern features from Northwave,” states Ian Cross, Sales Director at Hawley, “Hawley is pleased to achieve a complimentary exclusive partnership with Northwave for the US that will benefit dealers with easy access to inventory, dealer friendly programs, sales education, and a sustaining margin model that will protect Northwave stocking dealers.”
Northwave is an Italian company that saw its start in the footwear district of Montebelluna in the late 1980s on the intuition of its founder and owner Gianni Piva. All products are crafted after a careful process of analysis and technical research carried out by the R&D department and are tested by the world’s best riders. The new millennium saw the completion of company evolution with the introduction of the Apparel and Eyewear lines. Now Northwave can finally boast they truly dress cyclists “from head to toe”!
Hawley was founded in 1986 and is headquartered in Lexington, SC, with a second distribution center in Sparks, NV. Hawley stocks over 20,000 items from more than 200 manufacturers and serves over 3500 US retailers. Learn more at: www.HawleyUSA.com
Lambert is a leading pan-Canadian distributor of world-class products for the bicycle and running industries. The company distributes to over 2,000 retailers across the country. Lambert has offices in Quebec and British Columbia, and employs over 120 people who have a sheer passion for everything sports. For more information, visit cycleslambert.com.